In December 2025, the beloved city guide Ljubljana In Your Pocket reached a remarkable milestone – the publication of its 100th issue. While anniversaries can often feel symbolic, this one marks a story of persistence, evolution, and a deep commitment to showcasing Slovenia’s capital.
From Humble Beginnings to a Trusted Guide
The Slovenia office of In Your Pocket opened in 2006, with the first Ljubljana edition published a year later. Since then, the guide has grown into a trusted resource for tourists, expats, and locals looking to explore the city in an authentic and engaging way.
An International Team with a Local Soul
One of the guide’s defining features has always been its diverse editorial team. Over the years, contributors have come from across the globe – including the UK, the US, Australia, New Zealand, and various European countries, alongside Slovenians whose English often rivals that of native speakers. Despite this international mix, the shared passion for Ljubljana has always remained at the core.
Stories Behind the Pages
Each issue represents far more than printed text. The team recalls countless encounters with fascinating individuals, unforgettable meals at outstanding restaurants, and experiences at memorable events. At the same time, there were also long nights and high-pressure deadlines, with the constant rush to get each issue ready for print.
Challenges That Shaped the Journey
The road to the 100th issue has not been without obstacles. The most significant disruption came during the COVID-19 pandemic, which brought tourism to a standstill and reshaped the way people travel. Despite these challenges, the team adapted and emerged stronger.
Today, new challenges are on the horizon, particularly the growing presence of generic, AI-generated content. In response, the publication reaffirms its commitment to human-written content created by real Ljubljana residents.
The Value of a Human Touch
In an increasingly automated world, authenticity remains the guide’s greatest strength. With a touch of humor, the editors even point out that occasional typos and minor grammatical quirks serve as proof that real people—not algorithms—are behind the content.
Looking Ahead
While predicting the future is never certain, the team remains optimistic. They believe that Ljubljana In Your Pocket will continue to be a trusted companion for travelers, expats, and locals alike, thanks to its unique blend of local insight and long-standing tradition.
A Thank You to the Community
Marking this milestone, the team extends heartfelt thanks to all readers, partners, and contributors who have helped make the first 100 issues possible. Their support has been essential in shaping the guide’s journey.
More than just a number, the 100th issue celebrates a community, a story, and a city that continues to inspire.
