The gastronomic video of the Slovenian Tourist Board (STB)is among the winners of the UNWTO Tourism Video Competition 2021 in the category of Exceptional Stories of Sustainable Tourism.
The competition, launched ahead of the 24th UNWTO General Assembly, highlighted the best visual storytellers from around the world. The contributions were evaluated in two categories: “Tourism and the Decade of Action” and “Exceptional Stories of Sustainable Tourism”. In the latter, they evaluated videos that show tourism through people or faces of tourism and showcase the positive social impact of tourism.
THE AWARD SHOWS THAT THE STB’S APPROACH IN THE FIELD OF PROMOTION IS SUCCESSFUL AND CONFIRMS THAT OUR COMMUNICATION POLICIES ARE HEADED IN THE RIGHT DIRECTION.
Ilona Stermecki, M.Sc., the Acting Director of the STB, pinpointed on this occasion: “We are truly proud of the new UNWTO award. I am pleased that the STB’s gastronomic video, which tells the story of the unique and sustainable Slovenian gastronomy, has been selected as the best European video in the UNWTO’s Exceptional Stories of Sustainable Tourism category. The award shows that the STB’S approach in the field of promotion is successful and confirms that our communication policies are headed in the right direction. At the same time, we consider this as an incentive to continue and upgrade modern and innovative promotional tools and approaches. The award also strengthens the recognition of Slovenia’s top and sustainable gastronomy, which the video presents through the stories of Michelin-starred chefs and their local suppliers, winemakers and growers.”
The submissions were judged by an independent jury composed of representatives of the international media, who gathered in Madrid for the UNWTO General Assembly. 5 videos were selected in each group, one for each global tourist region (Africa, both Americas, Asia and the Pacific, Europe, Middle East). In the “Exceptional Stories of Sustainable Tourism” category for the region of Europe, the Slovenia – Slovenian Gastronomy. You can’t spell Slovenia without love was chosen as the best.
The video tells the story of sustainable Slovenian gastronomy, told through the stories of top chefs who were awarded Michelin stars in 2020, and their local suppliers, winemakers and growers. The video was created for the STB by the TENT production house, headed by internationally renowned photographer Ciril Jazbec. Gastronomic video has already received prestigious international awards, including the first place in the category of Best International Video Promoting a Tourism Product at FITUR 2021 and the New Food Trends category at the Film Food Menu competition organized by the International Institute of Gastronomy, Culture, arts and tourism (IGCAT).