This September, Slovenia’s capital will once again take the spotlight in the world of event management. From 8–9 September 2025, the Ljubljana Castle will host the 10th anniversary edition of Conventa Crossover, the only regional festival dedicated to event organizers, experiential marketers, and creative agencies. At the heart of the festival lies the prestigious Conventa Best Event Award (CBEA) – one of Europe’s leading competitions for the best live, hybrid, and digital events.
What makes CBEA 2025 special?
✨ Dates: 8–9 September 2025
✨ Venue: Palatium Hall, Ljubljana Castle
✨ Finalists: 55 projects from 16 countries
✨ Categories: B2B, B2C, B2E, and Crossover events
✨ Awards: Unicorn Awards & Special Recognitions
The Conventa Best Event Award has been running since 2012, and it has become a benchmark for excellence in event marketing. What makes the award unique is its 80:20 evaluation model – 80% of the score comes from the expert jury, while 20% comes from live audience voting at Conventa Crossover. This ensures credibility, transparency, and inclusiveness.
55 Finalists from Across Europe
This year’s edition reached a new record with 55 finalists. Projects were carefully selected by a 24-member international jury, and each event was evaluated by at least ten jury members. The average score this year was an impressive 7.14 out of 10, reflecting the outstanding quality of submissions.
Some highlights from the finalist list include:
- B2B Events: ICCA Mediterranean Meeting, Orange Business Conference, Jezeršek Catering at Taggenbrunn Castle, McDonald’s Poland Convention.
- B2C Events: European Rhythmic Gymnastics Championships in Budapest, 45th Chess Olympiad, Ballet Under the Stars (SNG Maribor), City Day Maribor.
- B2E Events: NLB Group Sports Games, Castrol Distributor Conference, SEB Award Ceremony, Siemens Recognize 2024.
- Crossover Events: Alpen Adria Dementia Congress, Deep Tech Atelier, McDonald’s Poland Christmas Party, Syoss Relaunch Event.
In addition to the main Unicorn Awards, the jury will also recognize projects with 10 special awards, including “Best Strategic Communication Event” and the “Rising Star Award”.
More about the program here.
Why Conventa Crossover matters
Conventa Crossover is more than just an award show – it’s a festival of knowledge, inspiration, and networking. Organized by Toleranca Marketing and Conventa, in partnership with Ljubljana Tourism, the Slovenian Tourist Board, and the Slovenian Convention Bureau, the festival connects the event industry with the tourism sector and creative economy.
Every year, Conventa Crossover transforms Ljubljana Castle into a hub of creativity where event professionals learn, exchange ideas, and celebrate innovation.
Statement from the Founder
Gorazd Čad, the founder of Conventa Crossover and CBEA, emphasized:
“Our vision is becoming a reality – the Conventa Best Event Award is evolving into Europe’s leading competition for live marketing and event organization. We are proud to see such a high quality of projects this year and look forward to connecting with the best event creators in Europe.”
Ljubljana – the stage for Europe’s best events
As Ljubljana welcomes the 10th Conventa Crossover, it strengthens its position as one of Europe’s most innovative and sustainable event destinations. With its blend of history, culture, and modern infrastructure, the city provides the perfect backdrop for a festival that celebrates the power of experiences.
👉 More information and full program: www.crossover.si
PRESS INFORMATION
Jure Čad e-mail: [email protected]
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