Petra Stušek is new President of the ECM


Great privilege and responsibility at the same time

At the European Cities Marketing ‘s General Assembly in Ljubljana which took place in Ljubljana, M.Sc Petra Stušek, managing director of Ljubljana Tourism, was elected President of the European Cities Marketing. This high-level position within the reputable organisation will raise Ljubljana’s profile even more as a successful and sustainable tourist destination, whereas its representative will hold a decision-making role on the future of European city tourism.

The General Assembly of the European Cities Marketing (ECM), an association for Tourist Boards, Convention Bureaux, and City Marketing Organisations in Europe that is taking place in Slovenia’s capital between the 5th and 8th of June, elected its new president. The elected president is M. Sc. Petra Stušek, the Managing Director of Ljubljana Tourism.

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Commenting on her election, Petra Stušek said: “To be at the forefront of such association is great privilege and responsibility at the same time, since ECM has an important impact and is setting trends in urban tourism. It contributes significantly to my professional life. I first came across with the organisation in 2004; since then I have gained valuable experience based on exchange of good practices applied in numerous cities.Development of urban tourism is at the crossroads: changes in the habits of guests and emergence of new technologies call for caution as well as greater innovation in managing destinations. In my term as ECM President, I will use my years of experience to help implementing the changes with great prudence and at the same time pay attention to innovation, integration and focus on the future. ECM new strategy 2019-2022 provides us with exciting times ahead, our past successes have defined ECM and we will continue to Meet, Share and Grow to expand our work in a global environment.”

Her senior position in the leading European association in the fields of managing tourism in city destinations, promotion, and marketing activities of city tourism will further strengthen the image of  Ljubljana as a modern, sustainable and successful tourist destination and consolidate her status of a top decision-maker in terms of the future of city tourism in Europe.

ECM includes over 115 cities from 38 countries and enhances the competitiveness and performance of its members which also come from non-European parts of the world. It operates as a platform for cooperation of professionals in leisure, business and city tourism with a purpose to establish new trends in the field of city tourism, sharing knowledge and examples of good practice, and networking.

ECM co-creates trends in tourism and other areas by being a global partner to numerous organisations, such as ArrivalGuides, ETOA, Imex Group, IBTM World, Toposophy, Digital Tourism Think Tank, Modul University Vienna, Forward Key, MKG Hospitality, HQ Magazine and others, and by being a project partner to UNWTO, ETC, and the European Commission.

Huge congratulations to the newly elected president of the European Cities Marketing from the Slovenian Convention Bureau team!

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