2023’s Trending Christmas Markets Around The World 


  • New research has revealed which Christmas markets around the globe have seen the biggest jumps in popularity since last year
  • Seattle’s Christmas market is driving the most interest in 2023’s festive period, with a huge 650% increase in searches
  • The top three is completed by Belgrade in Serbia, and Tallinn in Estonia, which have seen 387% and 236% increases in searches, respectively
  • The Ljubljana market is among the top ten trending Christmas markets globally

With Christmas around the corner, all over the world stalls are being prepped, wine is being mulled and chestnuts are being roasted – it’s almost time for Christmas markets to open their doors.

Germany’s Christmas markets have historically drawn in tourists from all over, and France’s Strasbourg plays host to one of the oldest and most visited Christmas markets on the planet – but which markets around the globe are tourists starting to appreciate more? 
The team at InsureandGo has revealed which markets are seeing the biggest spikes in interest compared to previous years, with Seattle in the USA taking the top spot as the number one festive market pulling in the most interest this year. 

With an increase in searches of 650%, Seattle ranks as the most up and coming Christmas market of 2023, followed by Belgrade in Serbia (387%) and Tallinn in Estonia (236%).  

2023’s Top 20 Christmas Markets to Visit 

Rank LocationCountry 
Seattle United States of America 
Belgrade Serbia  
Tallinn  Estonia 
Gdańsk Poland 
Ljubljana Slovenia 
Arlington United States of America 
Antwerp Belgium 
Tokyo Japan 
Málaga Spain  
10 Athens Greece