Executive Brunch took place in the elegant setting of the U.S. Ambassador’s Residence in Slovenia, bringing together top executives, digital experts, and AI enthusiasts. The morning was filled with inspiration, practical insights, and valuable networking focused on how artificial intelligence is reshaping B2B business strategies—from high-level planning to hands-on execution.
Hosted by experts in growth & AI strategy
The event was hosted by Actuado, a long-time HubSpot Platinum Solutions Partner and holder of the HubSpot Onboarding Accreditation. The aim was to highlight how AI can help companies grow smarter by optimizing processes, improving customer engagement, and delivering measurable business outcomes.
Warm welcome from the diplomatic community
The morning kicked off with a welcome from Melania Arreaga, Chargé d’Affaires at the U.S. Embassy in Slovenia, who emphasized the role of cross-border collaboration and innovation in shaping future-ready economies. This was followed by a brief introduction from Ezgi Dogan, Partner Development Manager at HubSpot, who outlined how AI is becoming integral to digital growth strategies.
Key takeaways from expert speakers
Nabila Moumen, AI speaker and Partner Coach for Growth at HubSpot, delivered an insightful talk on how AI is transforming B2B decision-making. She emphasized the importance of using AI not only to automate tasks, but to empower leaders with strategic foresight. Her advice? Focus on behavioral data, real-time insights, and customer personalization to gain a competitive edge.
Jasna Suhadolc, Founder and Managing Director of Actuado, shared over a decade of experience helping B2B companies scale with HubSpot. Her session focused on real-world lessons, covering both the challenges and long-term wins that come with digital transformation.
She was later joined by Tadej Krošlin, Head of CX and Digital at Lumar, for an open and practical conversation about implementing HubSpot. Together, they explored the initial hurdles, the importance of internal alignment, and how the platform has influenced their customer experience and internal efficiency.
Ending with meaningful connections
The morning concluded with a networking brunch, where attendees continued their conversations in a relaxed and collaborative environment. Ideas were exchanged, connections made, and partnerships envisioned—all in the beautiful, inspiring atmosphere of the U.S. Residence.
Why events like this matter
As AI continues to shape the future of business, events like this are essential for creating communities of forward-thinking leaders. Conversations around practical implementation, employee enablement, and ethical AI use are no longer optional—they’re a must for companies that want to thrive.
