Eber Furrier Has something to say to lovers of lux
Status, beauty, femininity, and more under animalistic disguise. Eber traces history as a maker of artisanal furs back to 1919 and is now run by a mother Milena Eber Štimac and daughter Mateja Štimac unity. And is still designed to seduce.
Is fur still a status symbol? Or the status have gained a different type of attire?
For me, fur is a symbol of warmth, durability, natural material, friendly to the skin and one’s health. Like a great piece of jewellery, it can pass from generation to generation, so it has something romantic and traditional. Fur has been used by humans throughout the whole history. With the use of more precious furs – mink’s, sable’s, chinchilla’s – that only royalties and rich people could afford, it had gained an image of something that had more of a symbolic status rather than being perceived as a great material that can really make you warm and dry. Today, fur is more accessible than ever – thanks to the new ways of elaboration of the material, more natural cuts and appealing design that can be casual, elegant, trendy. I can say that fur today is very democratic.
As the whole eco culture is predominant especially in the higher social classes, where is the space for fur? Is it still luxury? Eco?
Do you mean a petrol-based plastic used for fake fur with a 500 eyars decomposition estimation with negative impact on the wildlife and pollution of landfills? Natural fur can last for generations and it is completely biodegradable. The synthetic, environmentally-damaging alternatives can lose the shape and colour fast, sometimes even in one season. They are thrown away regularly and so they contribute to the pollution of the planet.
We use animals to eat and for leather, which is acceptable. Why, then, does fur become a moral issue?
I’d answer by posing a question – if people really hate fur so much – why would they look for that look&feel? Why do they buy fakes? Eber stands for a long lasting craftsmanship, if you look at the history when was fur the most popular? In hundred years long tradition, the furriery Krznarstvo Eber has gone through different periods and heavy historical turning points. We have put our experience in the slogan: “Fashion changes, but the fur remains.”
Do your costumers usually buy your collections or is the majority of sold items made to measure?
We have both types of clients. But for me, it is a special challenge to turn the client’s wish into a real product.
