{"id":39794,"date":"2020-09-24T05:10:00","date_gmt":"2020-09-24T03:10:00","guid":{"rendered":"https:\/\/the-slovenia.com\/?p=39794"},"modified":"2020-09-08T11:12:57","modified_gmt":"2020-09-08T09:12:57","slug":"the-marketing-tips-planning-your-strategy","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/business\/the-marketing-tips-planning-your-strategy\/","title":{"rendered":"The Marketing tips: Planning your strategy"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>How do I plan my marketing strategy? <\/strong><\/h2><p>The one question I get asked when meeting\nnew business owners is \u201cHow do I plan my marketing strategy?\u201d Well you see this\nhas two different answers both linked together on how to go forward. Planning a\nstrategy means to plan a long-term effective plan of ideas, dates to put into\naction, platforms to use and when to do this. I would consider your \u201chow, what\nand why,\u201d and when it comes to planning your product\/service to the market then\nconsider the \u201cwho and where.\u201d <\/p><p>Many get confused of the difference between\na marketing strategy and a marketing plan. They do look similar in essence but\nthey both have different functions within them that contribute to your\nbusiness. Your marketing strategy should include:<\/p><ul class=\"wp-block-list\"><li>Your companies mission\nstatement<\/li><li>Long term goals (yearly \u2013 5\nyears)<\/li><li>Plan of action for each part of\nyour business <\/li><li>Where your companies position\ncurrently is sitting<\/li><li>Who your competitors are and\nwhat they offer?<\/li><li>Your branding, location,\nservices and brand goals<\/li><li>The different types of buyers\nthat are going to visit your online store\/shop <\/li><\/ul><p>Your marketing plan should be focused upon\nrather short-term projects that run a successful campaign to reach that\ntargeted audience. What should be included in your marketing plan? <\/p><ul class=\"wp-block-list\"><li>Goals for the end result of\nyour campaign \u2013 both for online and offline<\/li><li>A time line listed with key\npoints as to where you are going to take actions<\/li><li>Your budget for each campaign\nwhere it be designing graphics or advertising the product<\/li><li>Your key point actions and\nneeds <\/li><li>Your consumers actions and\nneeds<\/li><li>Which social platforms are you\ngoing to use to express your branded product or service on? <\/li><\/ul><p>If you run a successful campaign from start\nto finish you will see how quickly and easy running the next will be. Keep a\nrecord of reports and document the traffic you get in from each campaign to\nhelp you better understand what your consumers wanted from what you have given\nthem already. Most importantly you need to create business connections through\nthese campaigns. If you receive a message on social media or via email, reply\nto them with great customer service. Listening to your clients will help you\ndetermine the next steps for your business. <\/p><p>Every month I host training events\nthroughout the month specifically targeted to different topics. The training event\nis free of charge and anyone is welcome to join and bring a friend.\nAlternatively, if you are reading this past 2020 you can visit my <a href=\"https:\/\/www.youtube.com\/channel\/UCyEJaZ5SB7GXU-jCtoGYEhQ?view_as=subscriber\">YouTube\nchannel<\/a> or <a href=\"https:\/\/training.arcticcaprica.com\/\">training website<\/a>\nwhere I upload my training sessions to help everyone.<\/p>","protected":false},"excerpt":{"rendered":"<p>How do I plan my marketing strategy? The one question I get asked when meeting new business owners is \u201cHow do I plan my marketing strategy?\u201d Well you see this has two different answers both linked together on how to go forward. Planning a strategy means to plan a long-term effective plan of ideas, dates [&hellip;]<\/p>\n","protected":false},"author":281,"featured_media":39795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,1861,1865],"tags":[],"class_list":{"0":"post-39794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-education","9":"category-service"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Marketing tips: Planning your strategy - THE Slovenia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing tips: Planning your strategy - THE Slovenia\" \/>\n<meta property=\"og:description\" content=\"How do I plan my marketing strategy? The one question I get asked when meeting new business owners is \u201cHow do I plan my marketing strategy?\u201d Well you see this has two different answers both linked together on how to go forward. Planning a strategy means to plan a long-term effective plan of ideas, dates [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"THE Slovenia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/THESLOVENIA\/?ref=br_rs\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T03:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T09:12:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/the-slovenia.com\/wp-content\/uploads\/2020\/09\/startup-849804_640.jpg?fit=640%2C457&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annie Karmel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annie Karmel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/\"},\"author\":{\"name\":\"Annie Karmel\",\"@id\":\"https:\/\/the-slovenia.com\/#\/schema\/person\/b207fe21fd7a32848a09e67b0077fcbb\"},\"headline\":\"The Marketing tips: Planning your strategy\",\"datePublished\":\"2020-09-24T03:10:00+00:00\",\"dateModified\":\"2020-09-08T09:12:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\/\/the-slovenia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/09\/startup-849804_640.jpg\",\"articleSection\":[\"BUSINESS\",\"EDUCATION\",\"SERVICE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/\",\"url\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-planning-your-strategy\/\",\"name\":\"The Marketing tips: Planning your strategy - 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