{"id":39791,"date":"2020-09-17T05:08:00","date_gmt":"2020-09-17T03:08:00","guid":{"rendered":"https:\/\/the-slovenia.com\/?p=39791"},"modified":"2020-09-08T11:10:42","modified_gmt":"2020-09-08T09:10:42","slug":"the-marketing-tips-the-basic-advertising-principals-for-the-online-market","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/","title":{"rendered":"The Marketing tips: The basic advertising principals for the online market"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>You have your product\/service, you have your business strategy now comes your marketing and advertising. There are four most vital things you need to consider when coming to your advertising. <\/strong><\/h2><ol class=\"wp-block-list\"><li>Demographics \u2013 basics of what\nthey have on their profiles etc.<\/li><li>Behaviors \u2013 what they do online\nand what they like on social media <\/li><li>Interests \u2013 industry they might\nbe in<\/li><li>Location \u2013 where your business\noperations are within a specific number of km from your business. <\/li><\/ol><p>There are many different aspects that go\ninto advertising as a whole, as there are many ways to advertise. The main pint\nof the advertisement should be a video or image that captivates the buyer to go\nwith your brand. Focus on selling your service or product, keeping your\nbranding simple and sophisticated. It is no use to the consumer if you\u2019re only\nadvertising your brand or logo and not actually telling them why your product\nor service would work for them. <\/p><p>Before you even begin to run any type of ad\nwhere it be on social media or through search engine marketing. Consider the\n\u201chow, what, where, why and who\u201d aspects of your ads. It doesn\u2019t help you spend\nlots of money on many ads with little to no results so plan our everything in\nadvance. Most small business owners usually plan too many ads with a low\nkeyword bid, or, they have a \u201ctoo big\u201d audience type with low costs on running\nthe ad. A successful ad campaign can be run well on a long-term basis if you\nkeep these I mind from the start. Once you get the analytics from that then\nfocus on what online shoppers are really looking for and design content\nspecific to their needs. This will help you with retargeting to your audience\nand getting consumers to keep coming back for more. <\/p><p>On the 24<sup>th<\/sup> Sept 2020 at 20h00 I\nwill be hosting an hour <a href=\"https:\/\/training.arcticcaprica.com\/event\/facebook-advertising\/\">workshop\nabout Facebook advertising<\/a>. The training event is free of charge and anyone\nis welcome to join and bring a friend. Alternatively, if you are reading this\npast 2020 you can visit my <a href=\"https:\/\/www.youtube.com\/channel\/UCyEJaZ5SB7GXU-jCtoGYEhQ?view_as=subscriber\">YouTube\nchannel<\/a> or <a href=\"https:\/\/training.arcticcaprica.com\/\">training website<\/a>\nwhere I upload my training sessions to help everyone.<\/p><!-- CONTENT END 1 -->\n","protected":false},"excerpt":{"rendered":"<p>You have your product\/service, you have your business strategy now comes your marketing and advertising. There are four most vital things you need to consider when coming to your advertising. Demographics \u2013 basics of what they have on their profiles etc. Behaviors \u2013 what they do online and what they like on social media Interests [&hellip;]<\/p>\n","protected":false},"author":281,"featured_media":39792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,1861,1865,1857],"tags":[],"class_list":{"0":"post-39791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-education","9":"category-service","10":"category-webinar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Marketing tips: The basic advertising principals for the online market - THE Slovenia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing tips: The basic advertising principals for the online market - THE Slovenia\" \/>\n<meta property=\"og:description\" content=\"You have your product\/service, you have your business strategy now comes your marketing and advertising. There are four most vital things you need to consider when coming to your advertising. Demographics \u2013 basics of what they have on their profiles etc. Behaviors \u2013 what they do online and what they like on social media Interests [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/\" \/>\n<meta property=\"og:site_name\" content=\"THE Slovenia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/THESLOVENIA\/?ref=br_rs\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T03:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T09:10:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/the-slovenia.com\/wp-content\/uploads\/2020\/09\/digital-marketing-1725340_640.jpg?fit=640%2C426&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annie Karmel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annie Karmel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/\"},\"author\":{\"name\":\"Annie Karmel\",\"@id\":\"https:\/\/the-slovenia.com\/#\/schema\/person\/b207fe21fd7a32848a09e67b0077fcbb\"},\"headline\":\"The Marketing tips: The basic advertising principals for the online market\",\"datePublished\":\"2020-09-17T03:08:00+00:00\",\"dateModified\":\"2020-09-08T09:10:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\/\/the-slovenia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/09\/digital-marketing-1725340_640.jpg\",\"articleSection\":[\"BUSINESS\",\"EDUCATION\",\"SERVICE\",\"WEBINAR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/\",\"url\":\"https:\/\/the-slovenia.com\/business\/the-marketing-tips-the-basic-advertising-principals-for-the-online-market\/\",\"name\":\"The Marketing tips: The basic advertising principals for the online market - 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