{"id":39515,"date":"2020-09-26T06:06:00","date_gmt":"2020-09-26T04:06:00","guid":{"rendered":"https:\/\/the-slovenia.com\/?p=39515"},"modified":"2020-09-29T10:47:10","modified_gmt":"2020-09-29T08:47:10","slug":"annie-karmel","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/business\/annie-karmel\/","title":{"rendered":"Expats in Slovenia: Annie Karmel"},"content":{"rendered":"

Annie Karmel is an expat in Slovenia. She has been living in Slovenia since January. She is an expert in the field of marketing, business development and social media. <\/strong><\/h2>

Explore the expats living in Slovenia here. <\/a><\/strong><\/h2>

COULD\nYOU TELL US WHERE YOU ARE ORIGINALLY FROM? WHAT BROUGHT YOU TO SLOVENIA?<\/strong><\/p>

I was born\nin Zimbabwe and lived there for many of my younger years, in 2004 I moved to\nSouth Africa. As I have spent many years in South Africa and hold its\ncitizenship I tend to go by \u201cI am from South Africa.\u201d We all have our different\nreasons as to why we see the \u201cgrass being greener on the other side.\u201d For me\npersonally it was because I met a wonderful and passionate Slovenian man with\nwhom we built a great foundation together. In other words, I moved here because\nhe asked me to. However, before my move here I had to put the \u201cpro\u2019s and con\u2019s\u201d\ndown and truly take my time to think of the challenges I could face and how I\nwould overcome those. <\/p>

WE READ\nYOU HAVE PLENTY OF EXPERIENCE IN THE FIELD OF MARKETING, BUSINESS DEVELOPMENT,\nAND SOCIAL MEDIA. WHAT ARE YOU CURRENTLY WORKING ON? HOW ARE THESE FIELDS\nDIFFERENT IN SLOVENIA IN COMPARISON TO YOUR HOME COUNTRY? <\/strong><\/p>

Over the\nyears even from a younger age I have always had a strong interest in\nstrategizing. As a teenager I experimented with various small projects of which\nsome failed and some had a great amount of success. I think I was extremely\nlucky and privileged to have the resources and support of my family, especially\nmy father who is one of my biggest inspirations. When ever I had an idea in the\nmaking or something, I should try I always went to him because he has so many\nyears in business himself. Even to this day if there is something that I want\nto try experiment with I call him and say \u201cHey, so I value your input and I\nwould like you to look over my idea and criticize where you think I am going\nwrong?\u201d<\/p>

What happens a lot with people who start something out is that they think their idea is great, take it to people who have little to no interest in their idea. Thereafter they try their business without getting key critical points and working on those points. What is most important with all three aspects of marketing, business development and social media is to have those strategies in place. <\/p>

When starting out we focus ourselves on the \u201chow to make money quickly\u201d idea, instead of asking \u201chow am I going to create a long-term standing business?\u201d I never want to discourage people from doing what they want, need or desire to do. My goals are focused on others, finding the best solutions to the problems they face, teaching them techniques to improve their ideas and working with their end goals. Once you focus your business models on your client’s needs you will have the upper advantage in the market of that industry. <\/p>

Back home in South Africa, I found that there was more of a challenge for businesses to try new ideas and adapt to an ever-changing world. These challenges made me have to adapt my strategies, to give them a good understanding of the service they would need to improve on their business. <\/p>

The great thing\nabout the Slovenian market is that they want more than just the \u201ctraditions\u201d of\ntheir business. Most of the business types here already see the need to\nimplement new and improved methods to their companies. Which of course leads to\nquestion my strategies and asking the questions of \u201cwho, what, where, how and\nwhy.\u201d Businesses here already know the demand of their industry and many of\nthem don\u2019t know how to implement these.<\/p>

DO YOU\nHAVE ANY NEW PROJECTS COMING UP?<\/strong><\/p>

This is\nprobably the toughest question of them all because there are many factors that\ngo into this question. I have been coming to Slovenia for two years on and off,\nfacing many different challenges of which (the law) has specific parts, that\nactually prevent you to operate in specific ways. As I am driven by my passions\nfor people and growth, I found quite a few gaps here in the market that a\nbusiness model could fulfill. My only focus at this point, is to share\nknowledge to those who need it, on a volunteer basis and without compensation.\nCurrently I am holding very basic training specifically targeted to what these\nbusinesses need either as start up\u2019s or functioning businesses. <\/p>

If I were to\nget hired by a company, I am very specific to exactly I would need as an\nemployee because I know my value. Yes, I have been in the job market but I have\nalso turned away job offers because I know that there would be little room for\nimprovement for both the company and myself. There is a very fine line between\njust \u201chaving a job\u201d and \u201chaving a career.\u201d In South Africa I started my company\nfrom the ground up, always learning new methods to do things, expanding on how\nI could benefit my clients and what sacrifice am I willing to make it work?\u201d <\/p>

My first\ntraining I did in Ljubljana which was pretty in depth I did a lot of focus on\nbusiness development. I gave them insight into what is marketing, advertising\nand branding. One of my key points which I believe was my unique selling point\nfor that training was \u201cThe difference between a bad marketer and a good marketer.\u201d\nI wanted to point this out so that they can look at problems better and find\nthe best possible solutions for their business layout. If a business is\nstagnant, impulsive, unknowledgeable (with their services or products) and\nplays it safe, they will be standing in the same place a year from now.\nEventually they will give up, close up and be back to square one doing\nsomething they don\u2019t enjoy doing. <\/p>

YOU ARE\nFAMOUS FOR YOUR CATCH PHRASE \u201cA BUSINESS WITHOUT MARKETING IS LIKE A CAR\nWITHOUT AN ENGINE\u201d. COULD YOU TELL US MORE ABOUT THAT?<\/strong><\/p>

Yes, this is\none of the best examples I could use to explain the importance of what we call\na \u201cpush\u201d method in marketing. You see the function of a car is to take you from\nA \u2013 B, the car its self has many different functions. You have the tiers to get\nthe car on the road and to make that movement. You have the starter\nmotor\/switch to turn the car on, and you have all the other part of it which\ngive specific functions to get that car working. You could have everything you can\npossibly think of in terms of the design of the car, how fast it will go and\nits main purposes. If you don\u2019t have an engine in your car that actually puts\nit altogether then you just have a standing model idea of the car. <\/p>

These same\nfunctions work with your business and marketing is taking that first step in\nstarting your engine. Many people who start a business or struggle with their\nbusiness don\u2019t consider the basic fundamentals of the business. You could have\nall the connections you want in this world and try \u201cover sell\u201d your idea, but\nthat doesn\u2019t mean you are going to actually sell or focus on a strategy that\nworks for you. Marketing doesn\u2019t mean \u201cselling.\u201d <\/p>

There are many various other parts to marketing that actually fall under the topic. A few good examples are understanding the consumer\u2019s needs, planning your promotions, planning which promotional platforms you will place your service\/product, preparing your product or service, knowing your strengths, weaknesses, opportunities and threats (we call this SWOT analysis.) When it comes to marketing you have to think out the box and categorize where to start first. This is something I deeply dive into when doing my trainings. It is vitally important that a business understands the difference between marketing, branding, and advertising just as they understand, the different features that make their car work. <\/p>

ANNIE, I WANT TO GET AN INVESTOR HOW DO I DO THIS? <\/strong><\/p>

This is what\nso many people who start out ask me because most likely the have watched too\nmany YouTube videos. I have two words for you and yes, they will shock the sock\nright off your feet \u201cget real.\u201d Investors are going to look at many different\nthings about your business and they will only invest if your product\/service is\nup to their standards of business. I urge you to not use the keywords \u201chow do I\nget an investor for my business?\u201d and rather look up \u201cWhat do investors look\nfor within a business?\u201d <\/p>

To the\nreader: you know this, it is something you come across at many times in life.\nWhy are you not implementing it, learning from it and growing? <\/p>

You need to\nbe able to present a working business that actually makes sales monthly, that\nis proactive within the market and what will benefit them to invest into this\nbusiness. If you are just starting out and have no capital to start out then\nyou need to start looking into marketing techniques that will help you\nestablish that capital. My advice to you, phone up a few investors and buy them\na coffee. Sit down with them take a pen and paper and ask them what makes them\ntick. Please don\u2019t discuss your business plan and model without signing an NDA\nagreement with them, keep your questions about them, what will meet their needs\nand stick to the \u201cwhy, what, where, how and who.\u201d If you need to get capital\nfor your business speak to someone in marketing, a business coach or business\ndevelopment. Again, I can\u2019t stress this enough make sure you have an NDA in\nplace. Those with money can possibly take your plan as their own because they\nhave the money. That NDA (non-disclosure agreement) will help you if they take\nyour plan as their own. If you really have something unique get it copywritten\/\npatented in your name. Don\u2019t make rookie mistakes and fall out the one who lost\nin the end. <\/p>

IN\nTERMS OF WORKING AND LIVING IN SLOVENIA. WHAT IS THE BIGGEST DIFFERENCE FROM\nYOUR HOME COUNTRY AND SLOVENIA? <\/strong><\/p>

The first\nbiggest difference and what was extremely, important to me when considering my\nmove was the safety of the country. You see in South Africa the crime rate for\nserious crimes is pretty high (murder, rape, house entry and possibilities of\nbeing attacked in your own home.) We all have large fences around our home, we\ntriple the amount of security by having cameras, safety gates at our front\ndoors, bars on the windows.) The unfortunate thing about this is that we live\nmore in a prison in our own homes than I think any Slovenian would ever try to\nunderstand. This is not to discourage those who still want to travel there for\nholiday\u2019s because the country has many beautiful, safe and tourist friendly\nspots. As a tourist you would need to be vigilant, aware and not take this\nlightly. If you are making plans to go there you need to stick to your travel\nplans and have someone local who can guide you. There is a lot of corruption in\nSouth Africa and if anyone reading this who is planning to open a company\nthere, I urge you to always take everything with a pinch of salt. South Africa\nhas a lot of development to go through before the country would ease out, and\nthey do need the business there. <\/p>

When I came over\nto Slovenia the first time honestly, I was so scared but yet very optimistic on\nlearning. The first month I had some struggles to sleep and was always waiting\nfor the \u201cwhat if someone breaks in tonight.\u201d This was a mentality of fear I\nhave had installed in me from a very young age. I didn\u2019t see the bars on the\nwindows, the extra security, didn\u2019t know where were the \u201chigh crime areas.\u201d I\nbasically stuck to what I believed would be \u201csafe\u201d for me. As soon as I started\nto truly engage in the culture of Slovenians, their welcoming nature, their\nhonesty and how they don\u2019t mind to help you, I started to adapt and feel a\nsense of security. With regards to business from both countries there are many\ndifferences to list them in one interview could be pretty long. I feel life\nhere is more consistent, relaxing and easier in both personal and business\naspects. I have always learned to adapt to my environments as I have lived in\ndifferent countries, studied and travelled to different places. It is all about\nfinding balance within yourself first, getting to know the people, becoming\nproactive and establish where you fit within that society. <\/p>

DO YOU\nFEEL EXPATS IN SLOVENIA ARE TREATED DIFFERENTLY? HOW ACCEPTING ARE SLOVENIANS\nIF EXPATS LIVING IN SLOVENIA?<\/strong><\/p>

Again, this\nis another very diverse question with so many different out comes. I have found\nit doesn\u2019t matter where you go in this world you are always going to have good\nand bad experiences. What I feel and have noticed from when I started to come\nhere to eventually living here. When I first came here because of the language barrier\nand being English I saw that many people I approached got \u201cscared.\u201d Not because\nI am from Africa, but because they themselves could understand what I was\nsaying. As an expat I can relate to that on many levels due to not knowing the\nlanguage myself. This changed for me on day while deciding to not drive around\ntown but to try out the bus systems. I was standing at the bus stop trying to\nfigure out where I need to go. The first lady I asked couldn\u2019t understand me\nwhat so ever. She asked the person next to her is she could help me and it was\npretty amazing, because that person who helped me also asked questions. Through\nthis specific person I have actually met so many new people and feel more\nwelcomed because of this. I feel Slovenian\u2019s are truly accepting to expats,\nthey have a lot of empathy and understanding of your position here as an expat.\nSlovenians are in many ways traditional, and as an expat you always want to\nlearn these traditions which shows respect to locals. <\/p>

WHAT DO\nYOU MISS MOST ABOUT YOUR COUNTRY SINCE YOU HAVE BEEN LIVING IN SLOVENIA? IS IT\nTHE FOOD, PEOPLE OR SOMETHING ELSE?<\/strong><\/p>

The three\nmain things I miss that South Africa has that I can\u2019t get here are biltong,\nchutney (Mrs. H Balls \u2013 yes this is the name of the brand) and being a sweet\ntooth Fizz pops. I have always made plans with those coming to and from the\ncountry, websites in other countries and DHL to get the things I miss the most.\nAs I am very much a foodie\u2019s type of person, I miss the South African Masala,\ncurry and hot\/spicy foods. Of course, I do miss my friends and family back\nhome, but plans can always be made. <\/p>

WHAT\nFIVE WORDS BEST DESCRIBE SLOVENIA?<\/strong><\/p>

Musical,\ntraditional, stunning, exotic and emerging. Plus, your president is pretty\nactive on Instagram, I think that is awesome. \n<\/p>

WHAT\nARE YOUR MUST-VISIT DESTINATIONS IN SLOVENIA? <\/strong><\/p>

I have not\ntravelled that much in Slovenia aside from just the major cities. What is great\nthat every time I have taken the weekend to go somewhere, I am always\nsurprised. That is why Slovenia is the hidden gem in Europe. <\/p>

IF A\nVISITOR ONLY HAD ONE MEAL ON THEIR TRIP TO SLOVENIA, WHAT AND WHERE SHOULD IT\nBE? <\/strong><\/p>

The\nSlovenian dumplings (gnocchi, covered in buttery breadcrumbs and fruit\/jam in\nthe middle.) I don\u2019t know exactly which restaurant they could find this. I was\nprivileged enough to have a friend teach me how to make this. <\/p>

WHAT\nARE YOUR FAVOURITE SLOVENIAN SOUVENIRS TO GIVE AS GIFTS?<\/strong><\/p>

Coffee, the\ncoffee pot that you make it in, wine, truffles, t-shirts, Vagetta and pumpkin\nseed oil. This I feel truly gives them the taste of Slovenia, and I know my\nfamily back home love trying new foods. <\/p>

DO YOU\nKNOW HOW TO SPEAK SLOVENIAN? IF SO, WHICH WORD THAT YOU LEARNED SOUNDED THE\nWEIRDEST OR SILLIEST TO YOU? WAS IT PERHAPS A CURSE WORD LIKE THE \u201cTHREE\nHUNDRED HAIRY BEARS\u201d?<\/strong><\/p>

The first\nthing I learnt about Slovenian language was the fact that you have curse words\nand then swear words. That apparently saying these curse words is actually\nworse that to say swear words. Naturally as we do, we love to start off\nlearning the \u201cbad words\u201d or basic words (Hello, goodbye, beer.) My favorite\ncurse words are \u201cKristus sovogate\u201d (Not to sure on this spelling.) Which as far\nas I understand the translation to be \u201cChrist\u2019s underwear.\u201d I have tried many\ntimes to say \u201cthree hundred hairy bears\u201d in Slovenian, but everyone laughs and\nsays the way I say it sounds like I am talking about \u201cthe president of Russia.\u201d\nI can say a few things in Slovenian but it is very basic, I am not able to put\nmany sentences together at this point. Of course, a big part of moving into a\nnew culture is adapting to pay respect to the locals. With this being said I am\n100% on board on learning the language. <\/p>

WHAT\u2018S\nTHE MOST IMPORTANT LESSON LIFE HAS TAUGHT YOU?<\/strong><\/p>

We all take different paths, we make good\nchoices, we make bad choices and sometimes we actually don\u2019t know what choice\nto make. We live day in and out to achieve maximum happiness and strive for\nsuccess. Even though sometimes we convince ourselves that we are not here to\nget approval but it is a simple human nature to seek it. You can get yourself\nout of any negative mindset or position in your life, if you set your mind to\nit and you focus on the value of who you are. As people we under value\nourselves because we live in a society where \u201cperfection\u201d in everything is\nadvertised to us from a young age. <\/p>

Don\u2019t hold the bad things too deeply into your\nheart and mind, this will only make you unhappy. Understand what the meaning of\n\u201csuccess\u201d truly means to you. Success is defined to each and every person to\nsuit their own happiness. Success is not about having money, owning a mansion\nor living the \u201chigh\u201d life, you could have all of that and still feel lonely. If\nyou are not happy where you are in your life then have a pep talk with\nyourself. Everything takes time so don\u2019t have expectation that it will happen\novernight. Breathe, set goals, keep determined, open your mind and let go or\nface your fear. Most importantly don\u2019t judge others for their situations or\nwhere they are in their lives. We are all trying extremely hard to work on our\nhappiness and your words and actions could mean someone else\u2019s life success. <\/p>

WHAT IS\nYOUR PERSONAL MOTTO OR  PHILOSOPHY ON\nLIFE?<\/strong><\/p>

I value\nmyself, I value my life, I value my family, I value my relationships both\npersonal and in business. I will not let this break me today or tomorrow or\never. I am a warrior and can overcome anything life throws at me. I am here to\nhelp others and if I can\u2019t then I can listen, people don\u2019t always need advice.\nYou have to let go of those \u201cyesterday\u2019s\u201d because they are not going to matter\ntoday or tomorrow. Anger and pain are a temporary feeling so work towards\nspreading love, light, happiness and forgiveness. If you don\u2019t know then ask,\ndon\u2019t be afraid to say what needs to be said because honesty is more\nappreciated than hiding behind fear. If I let this run my happiness and success\nthen why don\u2019t you? How can you not value who you and those around you are?\nHave empathy not sympathy. <\/p>\n","protected":false},"excerpt":{"rendered":"

Annie Karmel is an expat in Slovenia. She has been living in Slovenia since January. She is an expert in the field of marketing, business development and social media. Explore the expats living in Slovenia here. COULD YOU TELL US WHERE YOU ARE ORIGINALLY FROM? WHAT BROUGHT YOU TO SLOVENIA? I was born in Zimbabwe […]<\/p>\n","protected":false},"author":13,"featured_media":39742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,1861,2077,2079,2112,1853],"tags":[],"class_list":{"0":"post-39515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-education","9":"category-living-in-slovenia","10":"category-slovenia-lifestyle","11":"category-slovenia-news","12":"category-news"},"acf":[],"yoast_head":"\nExpats in Slovenia: Annie Karmel - THE Slovenia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-slovenia.com\/business\/annie-karmel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expats in Slovenia: Annie Karmel - THE Slovenia\" \/>\n<meta property=\"og:description\" content=\"Annie Karmel is an expat in Slovenia. She has been living in Slovenia since January. She is an expert in the field of marketing, business development and social media. Explore the expats living in Slovenia here. COULD YOU TELL US WHERE YOU ARE ORIGINALLY FROM? WHAT BROUGHT YOU TO SLOVENIA? 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She has been living in Slovenia since January. She is an expert in the field of marketing, business development and social media. Explore the expats living in Slovenia here. COULD YOU TELL US WHERE YOU ARE ORIGINALLY FROM? WHAT BROUGHT YOU TO SLOVENIA? I was born in Zimbabwe […]","og_url":"https:\/\/the-slovenia.com\/business\/annie-karmel\/","og_site_name":"THE Slovenia","article_publisher":"https:\/\/www.facebook.com\/THESLOVENIA\/?ref=br_rs","article_published_time":"2020-09-26T04:06:00+00:00","article_modified_time":"2020-09-29T08:47:10+00:00","og_image":[{"width":264,"height":192,"url":"https:\/\/i0.wp.com\/the-slovenia.com\/wp-content\/uploads\/2020\/09\/264x192.jpg?fit=264%2C192&ssl=1","type":"image\/jpeg"}],"author":"Sara Todorovic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Todorovic","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/the-slovenia.com\/business\/annie-karmel\/#article","isPartOf":{"@id":"https:\/\/the-slovenia.com\/business\/annie-karmel\/"},"author":{"name":"Sara Todorovic","@id":"https:\/\/the-slovenia.com\/#\/schema\/person\/c1f00232ae0357355e0af555c02c574d"},"headline":"Expats in Slovenia: Annie Karmel","datePublished":"2020-09-26T04:06:00+00:00","dateModified":"2020-09-29T08:47:10+00:00","mainEntityOfPage":{"@id":"https:\/\/the-slovenia.com\/business\/annie-karmel\/"},"wordCount":3407,"publisher":{"@id":"https:\/\/the-slovenia.com\/#organization"},"image":{"@id":"https:\/\/the-slovenia.com\/business\/annie-karmel\/#primaryimage"},"thumbnailUrl":"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/09\/264x192.jpg","articleSection":["BUSINESS","EDUCATION","LIVING IN SLOVENIA","SLOVENIA LIFESTYLE","SLOVENIA NEWS","SLOVENIAN NEWS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/the-slovenia.com\/business\/annie-karmel\/","url":"https:\/\/the-slovenia.com\/business\/annie-karmel\/","name":"Expats in Slovenia: Annie Karmel - 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