{"id":38274,"date":"2020-07-19T06:06:00","date_gmt":"2020-07-19T04:06:00","guid":{"rendered":"https:\/\/the-slovenia.com\/?p=38274"},"modified":"2020-07-09T11:16:34","modified_gmt":"2020-07-09T09:16:34","slug":"top-slovenia-interview-andreja-freyer","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/lifestyle\/famous-slovenians\/top-slovenia-interview-andreja-freyer\/","title":{"rendered":"TOP Slovenia Interview: Andreja Freyer"},"content":{"rendered":"

Andreja Freyer has been working in the media and PR industry for years, where she successfully lead many projects. Most recently she has launched a website called Nepremagljiva.si where she works with alongside famous Slovenian singer Rebeka Dremelj. She is also the other half of the dynamic duo with Melinda Rebrek, with who she organizes events called Skrivna ve\u010derja. <\/strong><\/h2>

We recently had the amazing opportunity to sit down with Andreja Freyer to talk about her life, projects and so much more.<\/h2>

How would you describe yourself in 5 words?<\/strong><\/p>

Calm, professional,\nhonest, kind, competitive.<\/p>

You are an editor-in-chief, could you tell us in a few words what does your job look like? We assume every day is a bit different.\u00a0 <\/strong><\/p>

It involves a lot\nof planning, researching for interesting topics and coordinating a team of\nwriters, experts and influencers that work for the website nepremagljiva.si.\nSince it is an online media, I also have to carefully follow analytics,\ncreating posts and stories on social media – you know, usual stuff in 2020 :).\nI am also a co-owner of the brand nepremagljiva.si which I share with one of\nthe most popular Slovene personalities, singer, influencer, and my dear friend,\nRebeka Dremelj, so I am also fully involved in developing the brand, creating\nstrategies, \u2026 You got the picture ;). <\/p>

I worked in\njournalism for almost half of my life, and this has become my lifestyle, but a\nfew years ago a situation, I lost my job, forced me to change my career. So,\nnow I have to run a few businesses simultaneously. Along nepremagljiva.si, I am\nalso an owner of a PR Agency and I work for brands like Ljubljana Fashion Week\nand shoe retailer Mass, and I also organize Secret Dinner events with my friend\nand business partner Melinda Rebrek. <\/p>

A boring question perhaps, but what is the biggest challenge in your field of work?<\/strong><\/p>

Well, at nepremagljiva.si,\nthe biggest challenge is of course how to create a content that attracts\nreaders, how to make it useful and helpful, and how to persuade readers and\nfollowers to keep on visiting and spending time at our women\u2019s place as we call\nnepremagljiva.si. Our target group are women 35+ and they are really demanding,\nthey know who they are and what they want, but luckily I am 45 + so I know what\ntopics are the most popular. The biggest challenge at Secret Dinner, Skrivna\nve\u010derja, is to create a wow effect in the beginning that lasts until the end. I\nthink Melinda and I are really good at that, but still, you should never fall\ninto a routine, every Secret Dinner is a challenge for itself. As long as PR is\nconcerned, things are happening fast, especially with the Covid-19 situation, I\nhave to react instantly. <\/p>

What brings you great joy at work?<\/strong><\/p>

I love\ncommunication, writing, challenges, but most of all, I love people, this is where\nit all starts from. The greatest joy is of course the result of my work- happy\nreaders, happy Secret Dinner guests and happy clients. <\/p>

We imagine that your job must be quite stressful, especially since you are managing a lot of people along the way. How do you deal with the stress? Do you have any advice for us on how to handle the stressful jobs?<\/strong><\/p>

Maybe 10 years ago I would call it stressful, but not anymore. At age of 45 I am quite experienced, I know better how to communicate, how to make statements, how to establish the workflow, and I have become really good at time management. In my opinion, these are crucial things to you\u2019re your professional life less stressful. And I also believe that it is really important to take time for yourself. Along all of my jobs, I have to coordinate a teenage son, a six-year-old daughter and husband who is also very busy. I love my family, my work, my friends, but no one can take better care for me than myself. I work out every day, I like to eat good food and I am a sparkling wine lover. So, I make sure I also take time for these three things.\u00a0 <\/p>

You are also the woman behind the Secret dinners in Slovenia alongside Melinda Rebrek, where you two worked with some of the best Slovenian chefs. Can you tell us how you met Melinda and where did you get the idea for this amazing project?<\/strong><\/p>

I met Melinda a few years ago, through work. We quickly established a connection since we share the same passion for work, life, good food, and wine, and for a while, she shared my enthusiasm for workouts. So, one day we were sweating on Ro\u017enik and started talking about food and then events and how we have to start a business together that involves food and events. Very soon, a few days after, we developed an idea for a Secret Dinner. We created a brand, set the date, set the location – Kri\u017eevni\u0161ka church in Ljubljana, called Chef Bine Vol\u010di\u010d to be our first guest Chef, and he immediately said yes. And that was it. You know, when Melinda and I set our minds to do something, we will do it. <\/p>

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