{"id":35563,"date":"2020-05-25T07:30:00","date_gmt":"2020-05-25T05:30:00","guid":{"rendered":"https:\/\/the-slovenia.com\/business\/sonja-smuc-copy\/"},"modified":"2020-05-25T07:39:54","modified_gmt":"2020-05-25T05:39:54","slug":"ajda-cuderman","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/business\/ajda-cuderman\/","title":{"rendered":"TOP Slovenia Interview: AJDA CUDERMAN"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Director of SPIRIT Slovenia<\/h2><p>Ajda Cuderman\u2019s business career began at an IT company in the field of electronic document and management in 2001, afterwhich she continued in an international consulting  company in the field of sales process management. SPIRIT Slovenia was established in 2013 and provides support to Slovenia\u2019s economy through innovation, technological development, entrepreneurship, international and foreign investment. <\/p><p>Ajda Cuderman joined the agency early in 2019 and in August of the same year was appointed director. Prior to joining <a href=\"https:\/\/www.sloveniabusiness.eu\/\">SPIRIT Slovenia<\/a>, she was director of Eltec Petrol in Belgrade from 2016 &#8211; 2017. Since 2010, Petrol Energy Solutions has been the leading regional provider of energy and environmental solutions in the business pillars of district energy, plumbing, efficient lighting and energy management of buildings. Since completing her Master\u2019s degree from the University of Maribor in 2012, she has held positions at Mercuri International as Senior consultant for management and sales, Laser Computer ltd as Project Manager.<\/p><p><\/p><hr class=\"wp-block-separator is-style-wide\"\/><figure class=\"wp-block-image size-large td-caption-align-https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director.jpg\"><a href=\"https:\/\/eng.gzs.si\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1024x359.jpg\" alt=\"\" class=\"wp-image-36662 lazyload\" data-srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1024x359.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-300x105.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-768x269.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1536x538.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-696x244.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1068x374.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1198x420.jpg 1198w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-600x210.jpg 600w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director.jpg 1575w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1024x359.jpg\" alt=\"\" class=\"wp-image-36662\" srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1024x359.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-300x105.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-768x269.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1536x538.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-696x244.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1068x374.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-1198x420.jpg 1198w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director-600x210.jpg 600w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/05\/spirit-director.jpg 1575w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><hr class=\"wp-block-separator is-style-wide\"\/><h2 class=\"wp-block-heading\">Ajda Cuderman interview<\/h2><p><strong>CONGRATULATIONS ON BEING GRANTED A FULL MANDATE AS THE DIRECTOR OF SPIRIT AGENCY. WHAT DOES THIS MEAN FOR YOU PERSONALLY?<\/strong><br>I am honoured to be recognised as a person from the business world for my intentions to help the Slovenian economy become more successful in export, in positioning itself as a long-term business partner and lastly, to promote Slovenia as a country for investments in high value-dded industries. In this way at least I can be sure that our country shall become attractive for our children to live in and stay, as Slovenia is undoubtedly one of the most attractive countries to live, for its work and life balance and extreme diversity in quality leisure time spent.<\/p><p><strong>WHICH INDUSTRIES DO YOU FIND THE MOST INTERESTING FOR INVESTMENTS?<\/strong><br>I would say that we offer many opportunities for greenfield or brownfield investments for industries, which are highly automated and deliver high end technological products. That could be robotics, medical equipment, biotechnology, electronic devices, composite materials and many more. Our workforce and engineers deliver world\u2018s best quality that is valued and renowned for many decades in Europe and globally. Our main advantage is also creative<br> and cutting class R&amp;D capabilities and people, and for this reason many foreign investors<br> choose us as their R&amp;D global centre (pharmaceuticals, paint industry, building materials,<br> biotechnology, chemistry industry\u2026)<\/p><p><strong>WHAT IS THE AGENCY\u2019S ROLE IN THE DEVELOPMENT OF OUR OWN ENTREPRENEURS, AND HOW DO YOU HELP THEM ATTRACT FOREIGN INVESTMENTS?<\/strong><br>We could write a whole article about that. Let\u2018s say in short, supporting the development of entrepreneurship from kindergarten to start ups with as much co-funding as we can, supporting scale ups to SME\u2018s with subventions for projects linked withtechnological development, digitalisation, getting them to operate in a sustainable and business excellent way with educational activities and co-funding, and last but not least, supporting them to export their products and services.<\/p><p><strong>HOW DO YOU THINK \u201cSTART-UP SCENE\u201d IN SLOVENIA IS DEVELOPING?<\/strong><br>A lot of them are moving toward the right attitude, innovate and start a business with your customer in mind, that means that the question \u2018who will buy it and why?\u2019 is answered more frequently. Our start-ups are as successful as foreign ones, but I see them innovating more sustainable green products and high technological cutting-edge products. Their R&amp;D process is thus longer than usual.<\/p><figure class=\"wp-block-image size-large td-caption-align-https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/janez-skrabec-riko-ceo-2.jpg\"><a href=\"https:\/\/the-slovenia.com\/uncategorized\/top-100-richest-slovenes\/\"><img decoding=\"async\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/01\/richest-slovenes-top.jpg\" alt=\"top richest slovenes moeny\" class=\"wp-image-12135 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/409;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/01\/richest-slovenes-top.jpg\" alt=\"top richest slovenes moeny\" class=\"wp-image-12135\"\/><\/noscript><\/a><figcaption>TOP Richest Slovenes<\/figcaption><\/figure><p><strong>WHAT ARE THE INTERNATIONALLY RENOWNED BRAND FROM SLOVENIA?<\/strong><br>I must start with this one \u2013 for the last 20 years, IfeelSlovenia is our national brand and whenever you see a product using this brand, you can be sure of its quality and sustainability, as more than three quarters of all products in Slovenia are made in an energy efficient manner.<br>I would make a long list of brands that come from Slovenia, but to put at least some in perspective there are some, that have a huge success internationally \u2013 food and beverages segment present Argeta &#8211; the healthiest pate ever made, La\u0161ko beer, Donat mineralmagnesium<br> water known for its health benefits, Cockta as a herbal alternative in cola segment. To go on with one of the oldest factories, Ilirija company made a huge success in beauty products segment with MorrocanOil line &#8211; hair care products. <\/p><p>Medex with its honey-based products has been continuously penetrating the health supplement market. To go on with sporting equipment producers, Elan with its skies, Slatnar with its ski jumping skies known for its innovative development. And Gorenje with small home appliances has been successful over decades too. B2B segment presents even stronger globally recognised brands, such as Akrapovi\u010d exhaust systems used in every racing motorcycle, Pipistrel ultra lightweight airplanes, Kolektor with its electronic components, Domel with innovative electromotors\u2026<\/p><p>I could go on endlessly, as I feel very proud of our brands. They may not be globalised like Apple or McDonalds but are successful in their niches and carefully picked by returning customers. When my friends from France or Poland come to visit, they bring back home Donat and Srebrna Radgonska Penina (sparkling wine) in large quantities. That underpins something, doesn\u2019t it.<\/p><p><strong>HOW INTERNATIONAL AND INNOVATIVE ARE SLOVENIAN COMPANIES?<\/strong><br>I would say that leading innovation globally is our natural quality \u2013 that is why Slovenia is 2nd in the world in the segment of hidden champions \u2013 companies that are global market leaders in their respective niche segments \u2013 Fotona with laser technology, Cosylab in laser technology for cancer treatment, Mikropis in health diagnostics, Biopharmaceutical companies, companies using composite materials in large scale production\u2026 Well, for sure we do have a lot to show and even more important, more than half of our companies have already turned to sustainable business models thus showing an excellent path for our future green business.<\/p><p><strong>AFTER BUSINESS THERE SHOULD BE TIME FOR LEISURE. WHERE ARE SOME OF YOUR FAVOURITE PLACES IN SLOVENIA?<\/strong><br>Hard to pick just a few, but our mountains offer endless hiking possibilities and on the same day you can go for a swim at the sea side and see colourful Piran. I love Jezersko in the winter, it\u2019s a calm winter wonderland place to go. Lake Bled offers me a relaxing 5 kilometre walk around when I need to stress out. Se\u017eana, Lipica and \u0160kocjan cave in our Karst region offer our family a bit of retreat from time to time. I\u2019m a bit of an active person so skiing in the winter at Krvavec which 15 minutes from my home is also a must. We are a unique, green, pure country with experiences to relax and recharge undoubtedly.<\/p><p> <a href=\"https:\/\/the-slovenia.com\/product\/the-slovenia-book-top-100-destinations-3rd-edition-2\/\">Source: THE Slovenia Book <\/a><\/p><hr class=\"wp-block-separator is-style-wide\"\/><div data-block-name=\"woocommerce\/featured-product\" data-edit-mode=\"false\" data-product-id=\"768\" data-show-desc=\"false\" class=\"wc-block-featured-product alignnone has-background-dim wp-block-woocommerce-featured-product\" style=\"min-height:500px;\"><div class=\"wc-block-featured-product__wrapper\"><div class=\"background-dim__overlay\" style=\"background-color: #000000\"><\/div><img decoding=\"async\" alt=\"THE Slovenia Book: Top 100 Destinations (3rd Edition)\" class=\"wc-block-featured-product__background-image lazyload\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/03\/THE-SLO-BOOK-3-edition2.jpg\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/960;object-fit: none;object-position: 50% 50%;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" alt=\"THE Slovenia Book: Top 100 Destinations (3rd Edition)\" class=\"wc-block-featured-product__background-image\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/03\/THE-SLO-BOOK-3-edition2.jpg\" style=\"object-fit: none;object-position: 50% 50%;\" \/><\/noscript><h2 class=\"wc-block-featured-product__title\">THE Slovenia Book: Top 100 Destinations (3rd Edition)<\/h2><div class=\"wc-block-featured-product__price\"><span class=\"woocommerce-Price-amount amount\">19.99<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/span><\/div><div class=\"wc-block-featured-product__link\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/the-slovenia.com\/product\/the-slovenia-book-top-100-destinations-3rd-edition-2\/\">Shop now<\/a><\/div>\n<\/div><\/div><\/div><hr class=\"wp-block-separator is-style-wide\"\/><!-- CONTENT END 1 -->\n","protected":false},"excerpt":{"rendered":"<p>Director of SPIRIT Slovenia Ajda Cuderman\u2019s business career began at an IT company in the field of electronic document and management in 2001, afterwhich she continued in an international consulting company in the field of sales process management. SPIRIT Slovenia was established in 2013 and provides support to Slovenia\u2019s economy through innovation, technological development, entrepreneurship, [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":36660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,1735,1778,1989,1853,1983,186],"tags":[2120,1722,2122],"class_list":{"0":"post-35563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-famous-slovenians","9":"category-organizations","10":"category-slovenia-tourism","11":"category-news","12":"category-terme-slovenia","13":"category-top","14":"tag-direktor-ajda-cuderman","15":"tag-most-famous-slovenes","16":"tag-spirit"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOP Slovenia Interview: AJDA CUDERMAN - 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