{"id":34633,"date":"2020-04-21T09:59:00","date_gmt":"2020-04-21T07:59:00","guid":{"rendered":"https:\/\/the-slovenia.com\/business\/janez-skrabec-copy\/"},"modified":"2020-04-21T10:17:36","modified_gmt":"2020-04-21T08:17:36","slug":"sonja-smuc","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/business\/sonja-smuc\/","title":{"rendered":"TOP Slovenia Interview: SONJA \u0160MUC"},"content":{"rendered":"<h2 class=\"wp-block-heading\">General Manager at Chamber of Commerce and Industry of Slovenia<\/h2><p>Slovenian management and leadership to encourage competitiveness of <a href=\"http:\/\/General Manager at Chamber of Commerce and Industry of Slovenia\">Slovenian businesses<\/a>. Among other business topics she has specialised in women\u2019s leadership. She is a member of different professional bodies and award boards. In 2006 the Chamber of Commerce and Industry of Slovenia co-awarded her with bronze award for innovation in publishing. She is also a co-author of a book on managing export risks. <\/p><p>Before joining MAS she was Editor-in-Chief of the magazine Manager, specialising in leadership and management. She is the author of more than 700 business related articles. She has a Master\u2019s Degree from the Faculty of Economics in Ljubljana; she deepened her knowledge at Stanford University of California, Vienna\u2019s Wirtschaftsuniversit\u00e4t and IEDC &#8211; Business School of Bled.<\/p><hr class=\"wp-block-separator is-style-wide\"\/><figure class=\"wp-block-image size-large td-caption-align-https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile.jpg\"><a href=\"https:\/\/eng.gzs.si\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-1024x439.jpg\" alt=\"\" class=\"wp-image-34640 lazyload\" data-srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-1024x439.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-600x257.jpg 600w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-300x129.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-768x329.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-696x298.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-1068x458.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-979x420.jpg 979w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile.jpg 1455w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/439;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-1024x439.jpg\" alt=\"\" class=\"wp-image-34640\" srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-1024x439.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-600x257.jpg 600w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-300x129.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-768x329.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-696x298.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-1068x458.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile-979x420.jpg 979w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/sonja-smuc-smile.jpg 1455w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption>Sonja \u0160muc<\/figcaption><\/figure><hr class=\"wp-block-separator is-style-wide\"\/><h2 class=\"wp-block-heading\">Sonja \u0160muc interview<\/h2><p><strong>WHAT ARE YOUR TOP THREE HIDDEN OR OFF-THE-BEATEN-PATH DESTINATIONS IN  SLOVENIA?<\/strong><br>Slovenia has a great many wonderful places, which are hidden and off-the-beaten-path where one can relax and enjoy nature. If I had to pick my top three outdoor locations, I\u2018d say the walking path along the Sava river near my home, hiking at \u0160marna Gora or biking at Parenzana biketrack from Koper to the Slovene-Croatian border-crossing. The beauty of Slovenia is that there are so many more such places and it is not difficult to find a breath-taking hidden spot where you can be at peace and enjoy the nature.<\/p><p><strong>WHAT IS YOUR FAVOURITE DRINK?<\/strong><br>Ljubljana\u2019s tap water. Overall, Slovenia has one of the best quality drinking waters in Europe.  <\/p><p><strong>IF A VISITOR ONLY HAD ONE MEAL IN SLOVENIA, WHAT AND WHERE SHOULD IT BE?<\/strong><br>In mountain huts you can never go wrong with traditional dishes like \u0161truklji or ri\u010det (barley porridge boiled with beans). Fridays in Ljubljana, and some other towns, \u201cOpen kitchen\u201d is a great place to go.<\/p><p><strong>WHICH SLOVENIAN SOUVENIRS WOULD YOU RECOMMEND AS GIFTS TO FOREIGNERS?<\/strong><br>Depends on how much you can carry. An unusual gift is salt &#8211; salt and salt-related products from Piranske soline. They are a touch of history since the Piran Salt Pans are among those rare ones where salt is still produced using centuries-old processes, involving entirely natural crystallisation. Of course, you can never go wrong with a bottle of fantastic Slovenian wine or a glass of honey from our own autochthonous honey bee. We appreciate bees so much that the United Nations proclaimed the World Bee Day at the proposal of Slovenia. A beautiful gift are also pieces of jewelry made of traditional  lace as well as glass and wooden products from distinguished Slovenian designers.<\/p><p><strong>WHAT ANNUAL EVENT IN SLOVENIA SHOULD EVERYONE TRY TO VISIT AT LEAST ONCE?<\/strong><br>There are so many great festivals of music, wine, film, poetry, theatre, kids celebrations \u2026 It is just impossible to name one. But, one event that makes me smile every year is in early December when town centres are alighted festively. Ljubljana is absolutely magical and like a fairy tale.<\/p><p><strong>THAT IS YOUR FAVOURITE SEASON IN SLOVENIA? WHY?<\/strong><br>My favourite season is spring when all of nature is awakening. The sun makes people happier.<\/p><figure class=\"wp-block-image size-large td-caption-align-https:\/\/the-slovenia.com\/wp-content\/uploads\/2020\/04\/janez-skrabec-riko-ceo-2.jpg\"><a href=\"https:\/\/the-slovenia.com\/uncategorized\/top-100-richest-slovenes\/\"><img decoding=\"async\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/01\/richest-slovenes-top.jpg\" alt=\"top richest slovenes moeny\" class=\"wp-image-12135 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/409;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/01\/richest-slovenes-top.jpg\" alt=\"top richest slovenes moeny\" class=\"wp-image-12135\"\/><\/noscript><\/a><figcaption>TOP Richest Slovenes<\/figcaption><\/figure><p><strong>WHAT MAKES SLOVENIA A GREAT PLACE TO LIVE AND WORK?<\/strong><br>Quality of life here is second to none. In a single day one can go skiing on high Alpine slopes and swim in the Adriatic Sea. It\u2019s not just a saying, I know people that actually do that. Also strong family and social links make Slovenia a great place to live your life.<\/p><p><strong>HOW DO YOU LIKE TO SPEND YOUR FREE TIME?<\/strong><br>Goofing around with my family is an absolute No. 1, followed by deep debates with friends, reading,  watching movies and wandering around. If only my husband would dance that would be high on my list as well.<\/p><p><strong>HOW HAS SLOVENIA CHANGED IN THE PAST FIVE\/TEN YEARS?<\/strong><br>Slovenia has become even more cosmopolitan. Not only because our cities are full of tourists exploring our country, visiting spas and sport resorts, tasting our delicious food, but mostly because our economy is more and more engulfed in international economic streams, value chains, our products are well-known all around the world. In the last ten years we doubled our exports.<\/p><p><strong>WHAT WORDS BEST DESCRIBE SLOVENIA?<\/strong><br>Green. Active. Healthy. Solidarity.<\/p><p><strong>WHAT DOES AN AVERAGE DAY ENTAIL FOR YOU AS GENERAL MANAGER OF CHAMBER OF COMMERCE AND INDUSTRY OF SLOVENIA?<\/strong><br>An average day as the CCIS General Manager incorporates a mix of everything. It is a very dynamic job, entailing meetings with lots of interesting people from Slovenia and abroad, helping in solving big and small problems identified in the economy. The most rewarding and inspiring are the moments when we are co-creating the future of our country.<\/p><p><strong>DO YOU FEEL THAT THERE IS PRESSURE ON WOMEN TO JUGGLE WORK AND MOTHERHOOD?<\/strong><br>Of course. However, it is not just an issue for women but also for men. It is about coping and juggling work and parenthood. Slovenia has a lot to offer in this field: we have a widely spread and well-organised network of nurseries, afternoon activities in schools for children, one year parental leave etc. As soon as it becomes clear that both mothers and fathers have the same rights and responsibilities as parents, finding work and life balance will be a normal part of life. And, such questions will not be answered only by women.<\/p><p> <a href=\"https:\/\/the-slovenia.com\/product\/the-slovenia-book-top-100-destinations-3rd-edition-2\/\">Source: THE Slovenia Book <\/a><\/p><hr class=\"wp-block-separator is-style-wide\"\/><div data-block-name=\"woocommerce\/featured-product\" data-edit-mode=\"false\" data-product-id=\"768\" data-show-desc=\"false\" class=\"wc-block-featured-product alignnone has-background-dim wp-block-woocommerce-featured-product\" style=\"min-height:500px;\"><div class=\"wc-block-featured-product__wrapper\"><div class=\"background-dim__overlay\" style=\"background-color: #000000\"><\/div><img decoding=\"async\" alt=\"THE Slovenia Book: Top 100 Destinations (3rd Edition)\" class=\"wc-block-featured-product__background-image lazyload\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/03\/THE-SLO-BOOK-3-edition2.jpg\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/960;object-fit: none;object-position: 50% 50%;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" alt=\"THE Slovenia Book: Top 100 Destinations (3rd Edition)\" class=\"wc-block-featured-product__background-image\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2019\/03\/THE-SLO-BOOK-3-edition2.jpg\" style=\"object-fit: none;object-position: 50% 50%;\" \/><\/noscript><h2 class=\"wc-block-featured-product__title\">THE Slovenia Book: Top 100 Destinations (3rd Edition)<\/h2><div class=\"wc-block-featured-product__price\"><span class=\"woocommerce-Price-amount amount\">19.99<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/span><\/div><div class=\"wc-block-featured-product__link\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/the-slovenia.com\/product\/the-slovenia-book-top-100-destinations-3rd-edition-2\/\">Shop now<\/a><\/div>\n<\/div><\/div><\/div><hr class=\"wp-block-separator is-style-wide\"\/><!-- CONTENT END 1 -->\n","protected":false},"excerpt":{"rendered":"<p>General Manager at Chamber of Commerce and Industry of Slovenia Slovenian management and leadership to encourage competitiveness of Slovenian businesses. Among other business topics she has specialised in women\u2019s leadership. She is a member of different professional bodies and award boards. In 2006 the Chamber of Commerce and Industry of Slovenia co-awarded her with bronze [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":34637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,1735,1778,1853,186],"tags":[1935,1939,1937,1722],"class_list":{"0":"post-34633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-famous-slovenians","9":"category-organizations","10":"category-news","11":"category-top","12":"tag-direktor-sonja-smu","13":"tag-general-manager-at-chamber-of-commerce-and-industry-of-slovenia","14":"tag-interviiew","15":"tag-most-famous-slovenes"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOP Slovenia Interview: SONJA \u0160MUC - THE Slovenia<\/title>\n<meta name=\"description\" content=\"Top wine makers Gori\u0161ka brda, Ale\u0161 Kristan\u010di\u010d, Bjana, Bu\u017einel Winery, Dobrovo Castle, Gredi\u010d Winery, Kabaj, Klinec, Marjan Sim\u010di\u010d, Medot\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-slovenia.com\/business\/sonja-smuc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP Slovenia Interview: SONJA \u0160MUC - 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