{"id":176885,"date":"2025-05-20T17:41:15","date_gmt":"2025-05-20T15:41:15","guid":{"rendered":"https:\/\/the-slovenia.com\/?p=176885"},"modified":"2025-05-20T17:41:31","modified_gmt":"2025-05-20T15:41:31","slug":"executive-brunch-how-ai-is-shaping-the-future-of-b2b-growth","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/featured\/executive-brunch-how-ai-is-shaping-the-future-of-b2b-growth\/","title":{"rendered":"Executive Brunch: How AI is Shaping the Future of B2B Growth"},"content":{"rendered":"<p><strong><em>Executive Brunch<\/em> took place in the elegant setting of the U.S. Ambassador\u2019s Residence in Slovenia, bringing together top executives, digital experts, and AI enthusiasts. The morning was filled with inspiration, practical insights, and valuable networking focused on how artificial intelligence is reshaping B2B business strategies\u2014from high-level planning to hands-on execution.<\/strong><\/p><h2 class=\"wp-block-heading\"><strong>Hosted by experts in growth &amp; AI strategy<\/strong><\/h2><p>The event was hosted by <strong>Actuado<\/strong>, a long-time <strong>HubSpot Platinum Solutions Partner<\/strong> and holder of the <strong>HubSpot Onboarding Accreditation<\/strong>. The aim was to highlight how AI can help companies grow smarter by optimizing processes, improving customer engagement, and delivering measurable business outcomes.<\/p><figure class=\"wp-block-image size-large\"><a href=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1024x683.jpg\" alt=\"\" class=\"wp-image-176890 lazyload\" data-srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1024x683.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-300x200.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-768x512.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1536x1024.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-2048x1365.jpg 2048w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-630x420.jpg 630w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-150x100.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-696x464.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1068x712.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1920x1280.jpg 1920w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-600x400.jpg 600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1024x683.jpg\" alt=\"\" class=\"wp-image-176890\" srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1024x683.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-300x200.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-768x512.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1536x1024.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-2048x1365.jpg 2048w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-630x420.jpg 630w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-150x100.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-696x464.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1068x712.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-1920x1280.jpg 1920w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9634-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Executive Brunch: Leveraging AI for B2B Growth<\/figcaption><\/figure><h2 class=\"wp-block-heading\"><strong>Warm welcome from the diplomatic community<\/strong><\/h2><p>The morning kicked off with a welcome from <strong>Melania Arreaga<\/strong>, Charg\u00e9 d\u2019Affaires at the <strong>U.S. Embassy in Slovenia<\/strong>, who emphasized the role of cross-border collaboration and innovation in shaping future-ready economies. This was followed by a brief introduction from <strong>Ezgi Dogan<\/strong>, Partner Development Manager at HubSpot, who outlined how AI is becoming integral to digital growth strategies.<\/p><h2 class=\"wp-block-heading\"><strong>Key takeaways from expert speakers<\/strong><\/h2><p><strong>Nabila Moumen<\/strong>, AI speaker and Partner Coach for Growth at HubSpot, delivered an insightful talk on how AI is transforming B2B decision-making. She emphasized the importance of using AI not only to automate tasks, but to <strong>empower leaders with strategic foresight<\/strong>. Her advice? Focus on behavioral data, real-time insights, and customer personalization to gain a competitive edge.<\/p><p><strong>Jasna Suhadolc<\/strong>, Founder and Managing Director of Actuado, shared over a decade of experience helping B2B companies scale with HubSpot. Her session focused on <strong>real-world lessons<\/strong>, covering both the challenges and long-term wins that come with digital transformation.<\/p><p>She was later joined by <strong>Tadej Kro\u0161lin<\/strong>, Head of CX and Digital at <strong>Lumar<\/strong>, for an open and practical conversation about implementing HubSpot. Together, they explored the initial hurdles, the importance of internal alignment, and how the platform has influenced their customer experience and internal efficiency.<\/p><figure class=\"wp-block-image size-large\"><a href=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1024x683.jpg\" alt=\"\" class=\"wp-image-176892 lazyload\" data-srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1024x683.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-300x200.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-768x512.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1536x1024.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-2048x1365.jpg 2048w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-630x420.jpg 630w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-150x100.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-696x464.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1068x712.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1920x1280.jpg 1920w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-600x400.jpg 600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1024x683.jpg\" alt=\"\" class=\"wp-image-176892\" srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1024x683.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-300x200.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-768x512.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1536x1024.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-2048x1365.jpg 2048w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-630x420.jpg 630w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-150x100.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-696x464.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1068x712.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-1920x1280.jpg 1920w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9687-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Executive brunch<\/figcaption><\/figure><h2 class=\"wp-block-heading\"><strong>Ending with meaningful connections<\/strong><\/h2><p>The morning concluded with a <strong>networking brunch<\/strong>, where attendees continued their conversations in a relaxed and collaborative environment. Ideas were exchanged, connections made, and partnerships envisioned\u2014all in the beautiful, inspiring atmosphere of the U.S. Residence.<\/p><h2 class=\"wp-block-heading\"><strong>Why events like this matter<\/strong><\/h2><p>As <strong>AI continues to shape the future of business<\/strong>, events like this are essential for creating communities of forward-thinking leaders. Conversations around practical implementation, employee enablement, and ethical AI use are no longer optional\u2014they\u2019re a must for companies that want to thrive.<\/p><figure class=\"wp-block-image size-large\"><a href=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1024x683.jpg\" alt=\"\" class=\"wp-image-176894 lazyload\" data-srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1024x683.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-300x200.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-768x512.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1536x1024.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-2048x1365.jpg 2048w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-630x420.jpg 630w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-150x100.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-696x464.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1068x712.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1920x1280.jpg 1920w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-600x400.jpg 600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1024x683.jpg\" alt=\"\" class=\"wp-image-176894\" srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1024x683.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-300x200.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-768x512.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1536x1024.jpg 1536w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-2048x1365.jpg 2048w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-630x420.jpg 630w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-150x100.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-696x464.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1068x712.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-1920x1280.jpg 1920w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2025\/05\/G7A9884-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Executive brunch<\/figcaption><\/figure><div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link\"><a href=\"https:\/\/the-slovenia.com\/en\/startups\/podim\/\" class=\"vlp-link\" title=\"Podim 2025 - one of the Europe&#039;s 30 best startup events\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><img loading=\"lazy\" decoding=\"async\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/140;max-width: 150px;\" width=\"150\" height=\"140\" data-src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1.jpg\" class=\"attachment-150x999 size-150x999 lazyload\" alt=\"\" data-srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1.jpg 1500w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-300x280.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-1024x956.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-768x717.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-150x140.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-696x650.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-1068x997.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-450x420.jpg 450w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-600x560.jpg 600w\" data-sizes=\"auto, (max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 150px;\" width=\"150\" height=\"140\" src=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1.jpg\" class=\"attachment-150x999 size-150x999\" alt=\"\" srcset=\"https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1.jpg 1500w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-300x280.jpg 300w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-1024x956.jpg 1024w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-768x717.jpg 768w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-150x140.jpg 150w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-696x650.jpg 696w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-1068x997.jpg 1068w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-450x420.jpg 450w, https:\/\/the-slovenia.com\/wp-content\/uploads\/2023\/05\/podim_1-600x560.jpg 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/noscript><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">Podim 2025 &#8211; one of the Europe&#8217;s 30 best startup events<\/div><div class=\"vlp-block-1 vlp-link-summary\">Where Innovation Meets Opportunity in Maribor 2025 Podim 2025 Conference is set to take place from 12 to 14 May 2025 in Maribor, Slovenia, across two central venues: Maribox (Kinobox) for the Main Stage, Demo Studios, Marketplace and networking terraces, and Narodni dom Maribor dedicated to the Podim Deal Room with over 1,300 one-to-one meetings scheduled over two days . This annual gathering brings together global entrepreneurs, investors, corporate executives and thought leaders for three days of high-impact content and connection. Attendees at Podim 2025 will enjoy: Podim is Europe\u2019s leading Startup &amp; Tech event in the Alps-Adria region, designed [&hellip;]<\/div><\/div><\/div><!-- CONTENT END 1 -->\n","protected":false},"excerpt":{"rendered":"<p>Executive Brunch took place in the elegant setting of the U.S. Ambassador\u2019s Residence in Slovenia, bringing together top executives, digital experts, and AI enthusiasts. The morning was filled with inspiration, practical insights, and valuable networking focused on how artificial intelligence is reshaping B2B business strategies\u2014from high-level planning to hands-on execution. Hosted by experts in growth [&hellip;]<\/p>\n","protected":false},"author":732,"featured_media":176888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,147],"tags":[7941,7942,7943,7940],"class_list":{"0":"post-176885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-featured","9":"tag-ai-enthusiasts","10":"tag-ai-is-shaping-the-future","11":"tag-ai-strategy","12":"tag-executive-brunch"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Executive Brunch: How AI is Shaping the Future of B2B Growth - THE Slovenia<\/title>\n<meta name=\"description\" content=\"Executive Brunch took place in the setting of the U.S. Ambassador\u2019s Residence in Slovenia, bringing together digital experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-slovenia.com\/en\/featured\/executive-brunch-how-ai-is-shaping-the-future-of-b2b-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executive Brunch: How AI is Shaping the Future of B2B Growth - 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