{"id":171305,"date":"2025-01-30T04:41:00","date_gmt":"2025-01-30T03:41:00","guid":{"rendered":"https:\/\/the-slovenia.com\/?p=171305"},"modified":"2025-01-31T09:16:48","modified_gmt":"2025-01-31T08:16:48","slug":"discussion-on-slovenias-identity-and-the-role-of-brands-at-the-alpe-adria-fair","status":"publish","type":"post","link":"https:\/\/the-slovenia.com\/en\/featured\/discussion-on-slovenias-identity-and-the-role-of-brands-at-the-alpe-adria-fair\/","title":{"rendered":"Successful Discussion on Slovenia’s Identity and Brands Concluded at the Alpe-Adria Fair"},"content":{"rendered":"

On January 29, a roundtable discussion titled Slovenia, Where Do Your Brands Come From?<\/em> was successfully held at the Alpe-Adria Fair, organized by The Slovenia and Slovenika. The event attracted numerous visitors and esteemed experts who discussed the importance of national identity and the role and future of Slovenian brands in a broader economic and social context.<\/strong><\/p>

In-Depth Discussion on Slovenia as a Brand<\/strong><\/h2>

In the first part of the event, renowned experts from various industries, including Polona Pre\u0161eren<\/strong> from I Feel Slovenia<\/em>, Anja Zorko, Head of the Center for Creativity at MAO, Livija Kova\u010d Kostantinovi\u010d<\/strong> from the Slovenian Tourist Board, Toma\u017e Jontes <\/strong>from the Slovenian Olympic Committee, dr. Tanja Le\u0161nik \u0160tuhec<\/strong> from Izvorno Slovensko, and Niko Slavni\u010d<\/strong> from The Slovenia<\/em>, debated how to better establish Slovenia as a brand and make it more recognizable both domestically and internationally.<\/p>

Participants highlighted key challenges and opportunities for improving Slovenia\u2019s visibility, not only in tourism but also in other sectors. Special emphasis was placed on how coordinated communication and collaboration can contribute to a clearer and more recognizable image of the country.<\/p>

Slovenian Brands as Carriers of Identity<\/strong><\/h2>

The second part of the event focused on the presentation of successful Slovenian brands and their contribution to shaping national identity. Entrepreneurs and creators shared their experiences in integrating tradition, innovation, and sustainable practices into their brands. The discussion underscored the importance of cooperation between businesses and institutions and the need for broader networking to achieve greater international recognition.<\/p>

The roundtable featured distinguished experts and representatives of Slovenian brands, including Drago Bulc<\/strong> from the Slovenian Travel Writers Association, Tatjana Sirar Kos<\/strong> from Piranske soline<\/em>, \u0160pela Smuk<\/strong>, project manager of Dobrote Dolenjske<\/em>, Marko Miladovi\u0107 <\/strong>from JUS Project<\/em>, Katarina Karlov\u0161ek<\/strong>, author of the Slovenian Ornament<\/em> project, and Niko Slavni\u010d<\/strong> from Slovenika<\/em>.<\/p>

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