AGRA, 63. INTERNATIONAL FAIR OF AGRICULTURE AND FOOD

Traditionally fresh!

For already more than six decades the Agriculture and Food Fair has been a celebration of the land, the profession, the business and the heart… With its rich contents, it is the most important story of Pomurski sejem and is also key for the development of Slovenian agriculture and the countryside. It brings bold innovations and sustainable guidelines to growers and producers. It presents noble traditions, innovations in technology, excellence in culinary products and wines to all those who want to experience a genuine connection with the countryside.

This international trade fair showcases innovations, cutting-edge technology and techniques for agriculture, livestock breeding, forestry, viticulture, wine production, organic farming and the food-processing industry. It offers equipment, seeds, plant and animal care products and the best produce and food from Slovenia, Europe and the world.

Producers, business people, professionals and consumers are brought together by the most important national and international professional, economic and trade bodies, alongside the best suppliers from Slovenia and the international trade.

The best breeding practices are showcased in professional exhibitions and presentations of achievements in the field of cattle breeding, horse breeding, pig breeding, small animal breeding and the breeding of native breeds of farm animals with an offer of farm products.  The menagerie is the venue where varied daily events and expertly managed animal shows are held. Visitors are invited to see exhibitions of small animals and beekeeping, a high-tech model apiary and a presentation of edible fish from the fair pond.

The central fair garden, the Green Gems of Nature polygon, and the permaculture centre with its straw bale house attract visitors with their interesting workshops, lectures, practical tips and guided tours… There is also a plantation of Slovenian vines, old apple trees and a forest park grove.

Every year, the fair is highlighted by numerous topical professional lectures, round tables and meetings, where there is an abundance of good practices, innovative ideas and stimulating opinions.

Individual fair days are dedicated to different farming rank organisations, young farmers, beekeepers, forestry, food producers, breeders, winegrowers and wine merchants, cooperatives … Each day is enriched with rank organisation and social happenings, competitions and cultural events.  There are presentations of the fair’s expert quality assessment awards, which are carried out under the auspices of the fair, and visitors can enjoy tastings of award-winning products. They can also take part in guided wine tastings from the Vino Slovenija Gornja Radgona wine assessments in the company of the Wine Queen of Slovenia.

INTERNATIONAL QUALITY ASSESSMENTS UNDER THE AUSPICES OF AGRA

Objectivity Excellence

Quality is the commitment to a tried and tested tradition of experienced people, the result of hard work, consistent procedures, cutting-edge knowledge and sophisticated technology…. Often, all of the above is spiced up with a good measure of creativity. AGRA quality assessments measure quality objectively.

AGRA, a brand with a successful sixty-year tradition of marketing and promotion in field of agriculture and food, soon began to build its reputation through international quality assessments. In 1974, the first official professional wine assessment was organised, in 1980 the quality assessment of meat and meat products, and then following year the professional assessment of agricultural machinery. In 1982, the tradition of the Slovenian Oscar for packaging was revived at the INPAK fair. In 1987, the professional evaluation of milk and dairy products was launched. In addition to the above, Pomurski sejem also organises international expert assessments for fruit juices, soft drinks and bottled water, wines made from organically produced grapes, Traminer, honey, honey drinks and honey products, and, under the auspices of the International Hunting and fish Fair LOV, venison salami.

AGRA awards provide winners with objective proof of product quality, increased brand awareness, customer trust and tangible market impact.

The products are assessed by professional, independent panels of certified and experienced testers from Slovenia and the countries from which the samples come. The judges come from biotechnical faculties, veterinary medicine, winemaking, food quality institutes … Food technologists are also involved in some assessments, as are winemakers in the case of wine assessments. It is a condition that the judges must undergo additional training for the assessments, must have the relevant certificates and excellent references, including international ones.

Each assessment follows a strict set of rules and procedures, which are the result of a joint effort by Pomurski sejem and the leading professional institutions, and are adapted to current global trends. For each assessment, objectivity is the criteria. In each assessment the criteria of objectivity are strictly controlled.

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